DIMES Cool Lime Mix - More Than It Looks

Creative idea

Last year, DIMES redefined the concentrated beverage market in Turkiye with the Cool Lime Mix. So, we aimed higher! AI is popular, it can create almost anything, but it can't feel. That's the core of our 'More Than It Feels' campaign. No one had centered a campaign from this point of view. We launched a fake AI-generated film, which drew criticism for its lack of reality. In response, we highlighted the power of genuine emotion with our real film, contrasting AI’s artificiality with true human experiences. This 90-second cinematic piece, released online, engaged viewers through a content-driven approach.

Brand name: DIMES
Advertiser / client: DIMES
Product / service: DIMES Cool Lime Mix
Campaign name: DIMES Cool Lime Mix - More Than It Looks
Agency network: INDEPENDENT AGENCY
Agency: Reklamania Creative / Istanbul
Production company: CO/OP Istanbul
Web address: https://youtu.be/xk22-1idcKk?si=tCNWvpGdtBZ98ftG
Agency chief executive officer: Yalkin Yel
Chief creative officer: Simge Hekimgil
Creative director: Recep Murat Karakas
Art director: Melisa Cosgun
Copywriter: Can Aktas
Designer: Sahin Ozer
Account director (agency): Selcan Elitas
Client account director: Duygu Suleymanoglu, Merve Keten, Ezgi Ozyildirim
Film production: CO/OP Istanbul
Director: Nima Bank
Director of photography: Firat Lita Sozbir
Music: 25m2 & Goksel Ipekci
Agency producer: Hakan Ficici
Additional company: Ozkan Aksular, Ebru Ayan, Seza Koreken Yalcinkaya, PRactice Communication Management, Mediamarcom