Ship in a Bottle

Creative idea

Radio Expres regularly organizes phone contests. The contests work like this: people register their phone numbers on the website, and then hosts from Radio Expres call the drawn phone number live on air. However, when answering the phone, the person must say the password 'I’m listening to Radio Expres.' Usually, this is followed by an outburst of joy from the winner, but in the online campaign, you won't see much of this typical excitement. The main idea of the ad revolves around the rare cases where a phone call from Radio Expres, despite winning, doesn't make you happy.

Brand name: Radio Expres
Advertiser / client: Radio Expres
Product / service: Radio Phone Contest
Campaign name: The joy of winning
Agency network: INDEPENDENT AGENCY
Agency: Mannschaft, Bratislava
Media agency: PS Digital
Web address: https://www.expres.sk
Agency chief executive officer: Matúš Kvas
Creative director: Adam Marčan, Matúš Kvas
Art director: Adam Marčan
Copywriter: Matúš Kvas
Client account director: Adam Marčan
Film production: Hitchhiker Films
Director: Tomáš Řehořek
Director of photography: Martin Chlpík
Agency producer: Filip Fleisher