Truth About Santa Claus Revealed

Creative idea

If you're a small airport in northern Europe during Christmastime, like Riga Airport, and you want to greet your partners and customers during the holidays, what do you do? You reveal a truth that is hard to ignore – Santa lands at your airport. This has been the case for decades. An online film was created to unveil the well-hidden truth about Santa's landing procedure. To make this story believable, the film was shot in a documentary style, complete with various archive materials from different periods and eyewitness testimonies. Actual airport archive images were altered and real airport employees were interviewed.

Brand name: Riga Airport
Advertiser / client: Riga Airport
Product / service: Aviation service
Campaign name: Truth About Santa Claus Revealed
Agency network: INDEPENDENT AGENCY
Agency: MAGIC, Riga
Production company: Studio PLAY
Agency chief executive officer: Andris Rubins
Creative director: Edgars Kuzmins
Art director: Dace Izabella Grundšteina
Copywriter: Reinis Piziks
Designer: Toms Vilītis
Account director (agency): Sanda Ķestere
Client account director: Linda Lintere
Strategic planner / strategist: Rihards Ginters
Director: Roberts Kuļenko
Director of photography: Valdis Celmiņš
Agency producer: Lelde Adele Cīrule
Post production: Franks Pirogs, Daniels Vuškāns, Guntars Šmits
Additional company: 1AC: Māris Grabovskis 2AC: Rihards Dīcis Gaffer: Toms Ločmelis Best Boy: Zigmunds Šīns Sound: Tālivaldis Tālis Āboltiņš Costumes: Dace Grīnberga Set Design: Jānis Auniņš-Kirmuška, Evija Štelpa Casting: LAIKA Casting Audio Mix: MUTE CC: Reinis Traidās Graphics: Māris Dejus