Aphrodisiac Collections

Creative idea

Let’s face it: sex is better after a fight, and fights come easier while working on an IKEA piece with your special someone. This ad highlights IKEA furniture as the most obvious yet easily missed aphrodisiac. In this case, losing a screwdriver and losing your clothes might be only a few minutes apart. So for this year’s Valentine’s Day, we asked couples to come together, and get assembling.

Brand name: IKEA
Advertiser / client: IKEA
Product / service: IKEA
Campaign name: Aphrodisiac Collections
Agency network: INDEPENDENT AGENCY
Agency: THE NEWTONS LABORATORY SA - ATHENS
Executive creative director: Andreas Grigoriadis
Creative director: Giannis Sorotos
Art director: Markella Plianthou, Panos Nouveloglou
Copywriter: Dionysia Lambadariou