Five is the new four.

Creative idea

The Audi A4 has long been an iconic car for its audience. To convey the message that the new Audi A5 is taking over the legacy of the Audi A4, we created a campaign where iconic 'fours' transform into ’fives’ – illustrated by a hand holding five aces. This was a two-page print ad, featured on the magazine's front cover and an inside page.

Brand name: Audi
Advertiser / client: K-Auto Oy / Audi Finland
Product / service: Audi A5
Campaign name: Audi A5 Launch
Agency network: INDEPENDENT AGENCY
Agency: Nitro, Helsinki
Media agency: Toinen PHD
Agency chief executive officer: Eka Ruola
Chief creative officer: Eka Ruola
Executive creative director: Eka Ruola
Creative director: Juuso Helander
Art director: Vesa Markonsaari
Copywriter: Juuso Helander
Designer: Vesa Markonsaari, Kristiina Saks
Account director (agency): Eero Sévon
Client account director: Eero Sévon
Additional company: Simo Hyttinen, Project Director Kristiina Saks, Graphic Designer