Have you read them?

Creative idea

Brief: To encourage Slovak voter participation in elections and boost political interest. Solution: Recognizing that voters avoid lengthy election programs, Týždeň newspaper highlighted controversial statements and scandals within these texts. Before election deadlines, it published modified programs showcasing contradictions and contentious points of various political parties. These special visuals allowed voters to see a comprehensive view of each party's controversies and scandals within their programs. This initiative motivated voters to make informed decisions at the polls.

Brand name: .týždeň
Advertiser / client: .týždeň
Product / service: Weekly political news
Campaign name: Have you read them?
Agency network: OGILVY
Agency: Istropolitana Ogilvy, Bratislava
Chief creative officer: Peter Darovec
Creative director: Michal (Mio) Valúšek, Peter Darovec
Art director: Michal (Mio) Valúšek
Copywriter: Radoslav Olos, Roman Hríbik
Account director (agency): Martin Toman
Client account director: Soňa Jančovičová
Strategic planner / strategist: Veronika Romsauerová, Juraj Plánovský