Horizons

Creative idea

Czech Railways is the largest railway operator in the Czech Republic, which wanted to promote sleeper trains. An interactive print campaign was created to provide viewers an authentic product experience - traveling lying down, in comfort of sleeper trains. Simply rotate the visual and the message is delivered. The viewer sees a beautiful colorful abstraction and reads the headline. 'Discover the beauty of traveling lying down?' Ah, there is an explanation. I'll turn it around to read it. They‘re offering me travel in night sleeper trains! That‘s the landscape I see when I wake up in a sleeper car.

Brand name: Havas Wordwide Prague
Advertiser / client: Czech Railways
Product / service: Campaign for sleeper trains
Campaign name: Horizons
Agency network: HAVAS
Agency: Havas Prague
Creative director: Petr Čech, Jakub Kolářík
Art director: Pavel Slováček, Jakub Kolářík
Copywriter: Zdeněk Buchtela
Designer: Jakub Kolářík
Account director (agency): Marcela Brabcová