Night Vision

Creative idea

Can a print deliver message interactively without any use of technology? When Opel lunched their Night Vision technology, detecting people and animals up to 100 meters ahead, the question was, how to show it on a hard copy print in automotive magazines. The only way was to make a reader an inherent part of the story, in which you try to find animals hidden in the night scenery around the road. The animals, which are almost invisible for humans, but easily detectable by Opel Night Vision. This way Opel demonstrated the key feature of the product in the most tangible way.

Brand name: OPEL (O- Automobil Import)
Advertiser / client: OPEL (O-Automobil Imports)
Product / service: The night vision system in Opel Grandland
Campaign name: Night Vision
Agency network: OGILVY
Agency: Istropolitana Ogilvy, Bratislava
Creative director: Peter Darovec, Michal 'Mio' Valúšek
Art director: Michal (Mio) Valúšek
Copywriter: Vladimír Janček
Account director (agency): Martin Toman
Additional company: Katarína Juričková (Account Manager) Linda Oršulová (Senior Social Media/Ideamaker)