Fundraising roadmap

Creative idea

Come back alive fund is one of the largest funds in Ukraine, which in 2023 successfully accomplished several projects, providing essential support to Ukrainian Armed Forces. The representatives of the fund travelled hundreds of thousands of kilometres performing their tasks. Their path became a key element of the idea, turning from a report into a map witch contains all necessary info. The map has a distinctive format and is designed like a military one to keep the focus on the war in Ukraine.

Brand name: Come Back Alive Foundation
Advertiser / client: Come Back Alive Foundation
Product / service: Annual report
Campaign name: Fundraising roadmap
Agency network: INDEPENDENT AGENCY
Agency: Gusev Art Lab, Kyiv
Web address: https://savelife.in.ua/en/annual-report-en/
Agency chief executive officer: Artem Gusev
Creative director: Artem Gusev
Copywriter: Anna Pronicheva, Alina Poliakova
Designer: Artem Gusev
Director of photography: Haievskyi Anatolii
Additional company: Myroslava Zavadska, Translation Artem Yakymyshyn, Translation Teresa Pearce, Editor Ihor Khmurynskyi, Video director Oleg Karpenko, Deputy director Katerina Hostiunina, Project manager Anton Muraveynik, Consultant