Be Brave Like Ukraine

Creative idea

Today the world is giving great support to Ukraine and Ukrainians are grateful to everyone. But let's go back to the first days after Russia invaded Ukraine. The world expected Ukraine to be defeated in three days. To convince the world that we will defend ourselves and will not give up, we decided to promote Ukraine with a brand campaign. It started with an open call where we asked for help by encouraging the world to be “Be Brave Like Ukraine”.

Brand name: Ukraine
Advertiser / client: Ministry of Digital Transformation of Ukraine
Product / service: Country
Campaign name: Be Brave Like Ukraine
Agency network: INDEPENDENT AGENCY
Agency: Banda Agency, Kyiv
Media agency: Densu Global, Carat Ukraine, Posterscope Ukraine
Web address: https://www.brave.ua/en.html
Creative director: Pavel Vrzheshch, Egor Petrov, Yaroslav Serdiuk, Maksim Boritko, Artem Karelin, Aleksey Dyvysenko,
Art director: Ilya Pochkun
Copywriter: Anastasia Burganova, Roman Gurbanov, Alesia Bondar
Designer: Ievgen Velichev, Dmytro Basov, Oleksiy Prylypko
Account director (agency): Maryna Kunets, Stefaniia Vereitsi, Dmytro Adabir
Strategic planner / strategist: Mykyta Trehub
Pr director: Alexandra Rashevska
Photographer: Oleksandr Meloyan, Kateryna Krychkova, Christopher Occhicone, Volodymyr Neizvestny, Max Levin, Yevhen Haustov, Stas Yurchenko
Digital creative: Andrii Pavlov