Nocturnal Creatures - Fries

Creative idea

The campaign shows young people in their natural habitat, namely McDonald's, where they often meet to share social moments late at night in front of a hamburger. Because, as the data also says, 84.4% of GenZ loves to end the evening in company with a simple and convivial meal. We caught them during the nighttime snack, shooting entirely in infrared to obtain a realistic night cam effect.

Brand name: McDonald's
Advertiser / client: McDonald's Italy
Product / service: Retails
Campaign name: Nocturnal Creatures
Agency network: LEO BURNETT
Agency: Leo Burnett Italy
Media agency: OMD Media Agency - Omnicom Media Group
Additional company: OMD Media Agency (Omnicom Media Group)
Production company: FM; Prodigious
Web address: https://www.leoburnett.it/
Executive creative director: Giuseppe Pavone; Luca Ghilino
Creative director: Anita Rocca; Caterina Calabrò
Art director: Head of Art: Paolo Rubino; Art Director (Edit): Giovanni Duò
Account director (agency): Leo Burnett Head of Client Service: Davide Mondo
Client account director: Leo Burnett Group Account Director: Marika Mazzoni
Media director: OMD Global Clients & International Business Director: Michela Marni
Strategic planner / strategist: Leo Burnett Chief Strategy Officer: Ilaria Fruscio
Senior planner: Leo Burnett Strategic Planning Director: Ornella Vittorioso
Director of photography: FM Executive Producer: Mauro Balducci
Post production: FM
Post production producer: Executive Producer: Mauro Balducci
Additional company: McDonald’s Italy Chief Mktg Officer: R. Daloiso; McDonald’s Italy Mktg Mng: A. Tarallo; McDonald’s Italy Social&Media Mng: A. Buzzoni; LB Acc, Dir: M. Del Sarto; LB Junior Account: D. Gareri; Publicis Groupe Press Off. Italy: E. Rossi; Publicis Groupe Press Off. Italy: A. Potenza; Prodigious Italy Pre-Press Prod. Mng Milan: F. Colombo; Prodigious Italy Artworker: M. Toresini; OMD Acc. Dir: C. Monguzzi; OMD Strategic Mng: Eleonora Corradi; OMD Acc. Sup.: M. Mariani; OMD Digital Sup.: S. Pichierri