Don´t treat your feet how you wouldn´t care to be treated

Creative idea

At a time when knowledge of the biomechanics of the human body is commonly available even to the lay public, an incredible number of people voluntarily deform their feet by wearing inappropriate footwear. Why do we only do this to our feet? How would we like it if someone hurt us like this? In the campaign, we encourage people to prevent diseases of the musculoskeletal system. To treat your feet with consideration, do not do to them what you would not like your feet to do to you. Just to let your feet live, adopt the freedom of VIVO Barefoot shoes.

Brand name: Vivo Barefoot
Advertiser / client: Hogo Fogo
Product / service: Barefoot
Campaign name: Don´t treat your feet how you wouldn´t care to be treated
Agency network: LEO BURNETT
Agency: Wiktor Leo Burnett, Bratislava
Executive creative director: Peter Kacenka
Creative director: Štefan Andrejco
Art director: Martina Mihálová
Copywriter: Martina Mihálová
Account director (agency): Eva Kučerová