Grace — clinic for those who choose themselves

Creative idea

Grace already had a reputation as a luxury plastic surgery clinic, and this historical closeness and “elitism” have begun interfering with the development of the brand. We discovered that visitors to the clinic always put themselves and their health first. So we decided to show this 'self-love' in design and communication. The emphasis on one's self and individualism lay at the core of the design idea. Italicizing the letter 'a' and putting a mark of the accent above it symbolizes self-love because when we love ourselves, we always accent our own selves and recognize that we are special.

Brand name: Grace clinic
Advertiser / client: Grace clinic
Product / service: Health and beauty services
Campaign name: Grace — clinic for those who choose themselves
Agency network: INDEPENDENT AGENCY
Agency: Grape, Kyiv
Web address: https://mmr.ua/show/u-novij-ajdentyczi-pryvatnoyi-kliniky-zrobyly-akczent-na-vlasnomu-ya
Executive creative director: Yurii Hladkyi
Creative director: Oksana Denha
Art director: Olha Charuk
Copywriter: Oksana Denha, Olha Tkachuk
Designer: Olha Charuk, Klimyk Volodymyr
Account director (agency): Olha Boiandina