Indestructible Flag

Creative idea

Even though Slovakia is in the middle of Europe, we still lack tolerance. People from the LGBTI+ face verbal attacks, politicians repeatedly undermine their human rights, people use to damage the LGBTI+ flags. The climax of these tendencies was a terrorist attack on LGBTI+ people right in the streets of the capital. The community was hurt and feeling insecure. So for the upcoming pride we wanted to boost spirit and confindence. As a symbol of this year's Pride, we’ve produced the World's first indestructible flag and used it on billboards. A flag you can't tear down and burn, just like you can't destroy a community that it represents.

Brand name: Dúhový Pride
Advertiser / client: Dúhový Pride
Product / service: Event
Campaign name: Proud and Indestructible
Agency network: INDEPENDENT AGENCY
Agency: Free Andy, Bratislava
Creative director: Martin Keder, Juraj Bartoš
Art director: Karol Krištofovič
Copywriter: Martin Keder, Juraj Bartoš
Account director (agency): Anh Doan, Ivana Šramatá
Client account director: Jana Mičeková
Managing director: Emil Myjavec