LIFE, DESPITE DESTRUCTION

Creative idea

Constant shelling, lack of water, heat and light. Uncertainty about the end of the war and the future of their children. Millions of Ukrainians felt fear and powerlessness this winter. The people needed an emotional boost to show that they came through this winter with dignity, gathering strength for victory. 'Let us battle for a new life' - a motto embraced by every Ukrainian who braved the harshest winter. Planting seedlings on the front lines in February, painting fences despite the scars of shelling – even the simplest actions defy the odds, capturing the powerful spirit of resistance and honouring the unwavering determination that lives in every Ukrainian.

Brand name: Ukraine
Advertiser / client: UCBI-III
Product / service: NON-PROFIT SOCIAL GOOD
Campaign name: LET US BATTLE FOR A NEW LIFE!
Agency network: INDEPENDENT AGENCY
Agency: ISD Group, Kyiv
Media agency: Posterscope, Ukraine
Digital agency: Hashtag [isdgroup]
Additional company: Hashtag [isdgroup], Ukraine / Reiseplan [isdgroup], Ukraine
Production company: Buro Creative Lab
Web address: https://www.isd-group.com
Executive creative director: Viktor Shkurba
Creative director: Oksana Gonchar
Art director: Agatha Yegoshina
Copywriter: Julia Ivakina
Designer: Ira Lipavska
Account director (agency): Serhii Pronkin
Client account director: Daryna Vashchuk
Media director: Yuliia Potapenko
Pr director: Inessa Matiushenko & Olga Syrotiuk
Photographer: Kostiantyn & Vlada Liberov
Illustrator: Lina Kapustian
Director: Sasha Stekolenko
Director of photography: Oleksandr Zaporoshchenko
Music: Yevhen Filatov
Agency producer: Olga Reka
Post production: Dmytro Kochnev
Post production producer: Oleksiy Moskalenko
Additional company: Communications Manager – Yaroslava Sydorchuk, [isdgroup] Communications Manager – Svitlana Myronchuk, [isdgroup] Strategy Director – Michael Traverse, Reiseplan [isdgroup] Strategist – Oksana Chumak, Reiseplan [isdgroup]