Lithuanian National Drama Theatre

Creative idea

What we did was we uninvited everyone. The campaign began with a single poster. Its headline read: DON'T GO TO THE THEATRE. The visual had an empty chair. A week later, several further posters were released, each explaining why it might be dangerous to visit the theatre: YOU'LL GET USED TO IT / YOU'LL CHANGE / YOU'LL FALL IN LOVE. The posters also served as ads for the premiere plays.

Brand name: TRUTH.
Advertiser / client: Lithuanian National Drama Threatre
Product / service: Lithuanian National Drama Theatre 84th season
Campaign name: Uninviting theatre
Agency network: INDEPENDENT AGENCY
Agency: TRUTH. Vilnius
Creative director: Ugnius Mikšta
Art director: Dalija Kaukėnaitė, Saulė Jasiūnaitė
Copywriter: Ana Luisa Monse
Designer: Deimantė Daunytė, Nerijus Jasinskas, Paulė Čyžaitė
Account director (agency): Veronika Raginė
Strategic planner / strategist: Tomas Bartninkas
Photographer: Tomas Kauneckas