SHOWCASE
Decathlon: Move with the City
Entry code: 0304003GD24
Agency: Wavemaker Hungary, Budapest
Advertiser / client: Tízpróba Magyarország Kft.
Group: C. OUT OF HOME (OOH), Ambient & Experiential
Creative idea
Using the power of outdoor to bring people outdoors, we turned Budapest into a giant workout zone.
Brand name: Decathlon
Advertiser / client: Tízpróba Magyarország Kft.
Product / service: Sporting goods retailer
Campaign name: Decathlon: Move with the City
Agency network: Wavemaker
Agency: Wavemaker Hungary, Budapest
Creative director: Bagladi Gábor
Art director: Csenkey Lilla
Copywriter: Vizy Márton
Account director (agency): Lakoczky Nóra
Pr director: Hollósy Eszter
Additional company: Agency side:
Head of Art: Mendrei Zoltán
Senior Influencer & PR specialist: Mákos Rebeka
Account Manager: Fabó Zsófia
Client side:
Marketing & Brand Manager: Herczeg Lilla
Public Relations Manager: Gembiczki Rita
Social Media Manager: Karácsony-Veres Bianka
