GLASS SHELTER

Creative idea

In Ukraine, hate crimes are punished improperly: haters causing serious injuries face only fines. This year, hate incidents have doubled. To force public discussion and urge the Parliament to pass proper Bill #5488, we built a shelter for vulnerable groups. However, it has glass walls and only one concrete wall, and it can’t protect anyone—similar to the unpassed Bill. The metaphor of shelter is clear to all Ukrainians who use it daily from russian missiles and understand real shelter must be reliable. On its wall, we reminded all vulnerable groups that Bill #5488 must protect, including gender, sexual orientation, disability etc.

Brand name: Rizni.Rivni (A platform for civil society organizations)
Advertiser / client: Rizni.Rivni (A platform for civil society organizations) / NDI
Product / service: Advocacy of equal rights
Campaign name: GLASS SHELTER
Agency network: INDEPENDENT AGENCY
Agency: ISD Group (Kyiv)
Production company: How Production
Web address: https://5488.riznirivni.com.ua
Agency chief executive officer: Viktor Shkurba
Executive creative director: Viktor Shkurba
Creative director: Oksana Gonchar
Art director: Iryna Lipavska, Mykhailo Verbitsky
Copywriter: Oleksandra Dyvnych
Designer: Alika Samoladas
Account director (agency): Svitlana Myronchuk
Client account director: Serhii Prońkin
Strategic planner / strategist: Oksana Chumak
Photographer: Viktoria Filipenko
Film production: Bohdan Ponomarenko
Post production: Serhii Nakonechniy
Additional company: Copywriter: Ulyana Koinichenko Designers: Karyna Kutsenko, Arina Khmelnytska Communications: Oksana Solonska PR Managers: Inna Matiushenko, Polina Hoch, Olha Syrotiuk CTO: Andrew Sergeev Project Lead: Yurii Stetsiuk Technical Director: Maksym Livickiy Head of Production: Yevhen Kuzmenko Head of Installation: Taras Didenko Manager: Dmytro Paziura Rizni.Rivni Platform Coordinator: Alina Korinieva NDI Inclusion Program: Svitlana Iukhymovych, Khrystyna Bila, Yuriy Yevlanov, Philip Levin