Nešvaistyk balso (EN: Don't waste your voice/ vote)

Creative idea

Situation: European Parliament elections are the most unpopular elections in Lithuania. Voters believe that their vote will not make a difference. Idea: Voice and vote mean the same in the Lithuanian language. People prefer to complain instead of voting.  And this not how changes are made. Such a behaviour is a complete waste of a voice/vote. To prove it we invited people to measure the power of their vote/voice. Then we showed them that even the loudest shout can't help their voice reach the European Parliament. Only their vote is strong enough to do this.

Brand name: European Parlament
Advertiser / client: European Parlament
Product / service: Election
Campaign name: Nešvaistyk balso (EN: Don't waste your voice/ vote)
Agency network: INDEPENDENT AGENCY
Agency: Fabula Rud Pedersen Group, Vilnius
Media agency: Fabula Rud Pedersen Group
Digital agency: Fabula Rud Pedersen Group
Production company: SCUARE
Web address: https://www.delfi.lt/apps/ismatuok-balsa/
Agency chief executive officer: Raminta Rimkiene
Chief creative officer: Linas Migonis
Art director: Jurgis Ramanauskas
Account director (agency): Simona Serksne
Film production: SCUARE
Director: Vilius Lukosius
Additional company: Tomas Griežė - production partner