T-Qualizer

Creative idea

To promote new Mercedes Benz T-Class van, we turned Warsaw MB headquarters into a giant, interactive equalizer. The ambient lightning of the new T-Class can express any emotion. To prove that, we scanned the internet and reflected current mood of Poland using T-Class lightning adopted to MB office building.

Brand name: Mercedes-Benz
Advertiser / client: Mercedes-Benz
Product / service: Mercedes-Benz T-Class
Campaign name: Nastrojowe kolory Polski
Agency network: OMNICOM MEDIA GROUP
Agency: Molecular Worldwide Warszawa
Media agency: Team X
Additional company: Team X
Executive creative director: Bartek Klimaszewski
Art director: Michael Hansen, Sylwia Sobol
Copywriter: Mateusz Wójcik, Marta Tomczak
Account director (agency): Katarzyna Włodarczyk
Client account director: Piotr Wójcik
Media director: Magdalena Szewczuwianiec
Agency producer: Bartosz Okólski
Additional company: Kamila Mularczyk