REfuse Cup

Creative idea

Refuse Cup, a repurposed recup, a non-verbal communication tool, which allows women to prevent the unwanted approach in parties and say that NO means NO! In co-operation with recup distributor Cup Revolution and NANE women rights organization we created a special cup design and turned recups to Refuse Cup – a tool which gives the upper hand for woman in parties: they can raise their Cup and say without words – even in loud environment – that NO means NO, so f--ck off! It also draws the attention of those around the potential victims and gives a supportive presence.

Brand name: Cup Revolution
Advertiser / client: Cup Revolution- Regina Megyeri
Product / service: CupRevolution x NANE- Refuse Cup
Campaign name: REfuse Cup
Agency network: INDEPENDENT AGENCY
Agency: Mediator Group Reklámügynökség, Budapest
Web address: https://nepohar.nane.hu/
Agency chief executive officer: Laszlo Biro
Chief creative officer: Daniel Csirke
Executive creative director: Zoltan Barath
Art director: Magor Virag
Copywriter: Tamas Szerenyi
Account director (agency): Virag Nagyivanyi
Client account director: Monika Sztancsek
Managing director: Tamas Negyesi
Strategic planner / strategist: Bence Danko
Pr director: Gyorgy Toth
Additional company: Senior Account Manager: Boglarka Giliga PR manager: Reka Saliga Creative grouphead: Anita Fazekas Motion designer: Ferenc Batri, Zeno Rolf Farkas Social Media Director: Alex Prezenszki Digital Director: Attila Kobza Front end Developer: Peter Horvath Digital PM: Attila Gulyas