Touristsgo.ro

Creative idea

While Barcelona is fighting with over-tourism, Electric Castel, a music festival in Transilvanya, wanted to balance things out and invite tourists from the crowded Spain to Romania, a country that has lost 46% of international tourists after the pandemic. During one of the biggest music festivals in Barcelona, we teamed-up with angry locals protesting over-tourism and turned their messages across the city into web-domains promoting Electric Castle and Transylvania. Over 50 graffities we’re hijacked in two days, making our story reach international news. Online, anyone could join the movement, either as a local fighting or as a tourist looking for a new destination.

Brand name: Electric Castle
Advertiser / client: AGEAG
Product / service: Music Festival
Campaign name: Touristsgo.ro, a movement by Electric Castle
Agency network: MCCANN WORLDGROUP
Agency: McCann Bucharest
Media agency: Electric Castle
Digital agency: Electric Castle
Web address: https://www.touristsgo.ro/
Executive creative director: Ruxandra Papuc
Creative director: Adrian Rusu
Account director (agency): Narcisa Luft
Pr director: Renate Rozenberg, Diana Rus
Film production: Jose Pouchucq
Director: Dorin Marcu
Director of photography: Dan Campean
Music: Satellites - Make a move
Post production producer: Dan Campean, Gabriel Chelcea
Digital production: Alin Solomon
Digital strategist: Iulia Dobrai
Digital creative: Vlad Sulea, Andrei Daniliuc, Mircea Dohotar
Additional company: CLIENT TEAM: Creative Director: Javier Gelpi Head of Communications: Tudor Costinas Art Director: Vlad Sulea Creative Associate: Andrei Daniluc Digital Marketing Manager: Iulia Dobrai Website Manager: Alin Solomon Visual Assistant: Mircea Dohotar SPECIAL THANKS: Jonay Sosa Maria Carrillo