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Creative idea

The street interviews generated by social media trends have become wildly popular nowadays. At any moment, content creators can approach us with questions like “What are you listening to right now? How much is your salary?” So we decided to take advantage of this trends by promoting McDonald’s home delivery service. We hear the weird questions from content creators. As the questions become more bizarre, we emphasize how suffocating the outside world can be. Thus, in the end, we deliver the message 'the world outside is crazy. That's why we bring your order to you.

Brand name: McDonald's
Advertiser / client: McDonald's
Product / service: FMCG
Campaign name: Random Strangers
Agency network: TBWA WORLDWIDE
Agency: TBWA\Istanbul
Media agency: OMD
Chief creative officer: İlkay Gürpınar
Executive creative director: Volkan Karakaşoğlu
Creative director: Mesut Koçarslan
Copywriter: Orkun Süslü
Account director (agency): Çağla Yalçınkaya
Agency producer: Mert Adabaş
Post production: Erkan Cigit