Šlamantys/ Ru$tl€

Creative idea

“Rustle” in the Lithuanian language means both money and tree leaves. When you return your deposit, you typically receive money. However, the Lithuanian Deposit System Administrator created an opportunity to choose another kind of rustle. Why? Because of the government’s newly approved policies, natural Lithuanian forests began to disappear. So we decided to act and, in collaboration with the Ancient Wood Foundation save the most precious Lithuanian forests—the Ancient woods.  To promote our deal, we created a song, “Rustle.” Execution: Instead of standard radio commercials, we created an entire song with the campaign's message. Then, we made it to be played as a song, not as a commercial spot, on radio stations.

Brand name: Grąžinti Verta
Advertiser / client: Public Institution Deposit system administrator
Product / service: Deposit system
Campaign name: Šlamantys/ Ru$tl€
Agency network: INDEPENDENT AGENCY
Agency: Fabula Rud Pedersen Group, Vilnius
Media agency: Fabula Rud Pedersen Group
Digital agency: Fabula Rud Pedersen Group
Production company: Some Films
Web address: http://www.slamantys.lt
Agency chief executive officer: Raminta Rimkiene
Chief creative officer: Linas Migonis
Creative director: Jolita Galamb
Art director: Jurgis Ramanauskas
Copywriter: Laurynas Reckus
Account director (agency): Inga Gvasalia-Tarasoniene
Film production: Some Films
Director: Titas Sudzius
Music: Vitalijus Puzyriovas (Vaiper)
Additional company: Vytautas Miškinis, Author of the choral arrangement Boys' and Youth Choir ”Ąžuoliukas”  Žygimantas Kudirka, Artist and performer Benas Kukenys, Instrumentalist, composer Jurgis Masilionis, Choir sound recording, engineer Paulius Sugintas, Sound engineer Gitana Trimirkaitė, Gabrielius Gaidamavičius, Choirmasters and choir teachers Dominykas Žvirblis, Choir manag