The Disappearance of Professor

Creative idea

Problem: Insomnia Creative Idea: Novanoc, a dietary suplement becomes a sponsor of a good night's sleep and gives recommendations for the most boring books that make you fall asleep. Books that usually get the worst reviews, that nobody recommends, and nobody buys (even the relatives of the authors). The humorous and brilliant audio reviews smuggle the message – it's easier to take Novanoc, instead of bothering with a really boring book.

Brand name: Novanoc
Advertiser / client: Sanofi Poland
Product / service: Dietary suplement for sleeping
Campaign name: Sanofi Poland
Agency network: PUBLICIS
Agency: Publicis Worldwide Poland
Executive creative director: Jorg Riommi
Creative director: Dagmara Witek-Kusmider
Art director: Tomasz Ziemianski
Copywriter: Bartosz Jeglejewski
Account director (agency): Marta Krakowska-Sochacz
Client account director: Diana Swiatek
Managing director: Kamila Roszkowska
Strategic planner / strategist: Adam Miecznikowski
Agency producer: Cezary Szostek
Additional company: Agata Janulewska Joanna Bednarkiewicz