The Museum of Contemporary Emotions

Creative idea

According to experts, the first step in recovering from any crisis is understanding our emotions. Being heard and seen is important for maintaining psychological resilience. The second step is to receive concrete advice on overcoming those emotions. Based on these findings, we developed the Museum of Contemporary Emotions as a tool for every Finn to handle difficult emotions caused by crises such as the war in Ukraine. This helps the Finnish state function better during abnormal times.

Brand name: The Museum of Contemporary Emotions
Advertiser / client: Prime Ministers Office Finland
Product / service: An online platform that helps people to cope with crises.
Campaign name: The Museum of Contemporary Emotions
Agency network: INDEPENDENT AGENCY
Agency: hasan & partners, Helsinki
Media agency: Toinen PHD
Digital agency: Into Digital
Web address: https://museumofcontemporaryemotions.fi/
Creative director: Jaakko Utter
Copywriter: Noora Kirjavainen, Helinä Leppänen, Essi Raivio
Designer: Diana Sanchez, Alessia Crupi
Account director (agency): Tuisa Aalto
Client account director: Barbara Sorsa
Media director: Salla Kivinen
Illustrator: Anna Kuokkanen, Annika Pitkänen, Eeva Anundi, Elias Lahtinen, Erkki Lampén, Heedo Lee, Heli Blåfield, Hertta Kiiski, Heidi Holma, Janne Savon, Jonna Öhrnberg, Juho Liukkonen, Jukka Tarkiainen, Katja Tähjä, Laura Talvitie, Mikko Suutarinen, Milka Alanen, Pekka Hannila, Petri Huhtinen, Rebecca Watson, Samuli Ikäheimo, Sanni Saarinen, Sanni Seppo, Silla Simone, Soile Kallio, Susa Junnola, Terho Aalto, Tuomas Aro, Uwa Iduozee, Ville Maali, Heta-Linnea Kovanen, Janne Saarinen, Jonna Hyttinen, Terhi Adler, Jirko Viljanen
Director: Sera Martikainen, Tuomas Salminen, Jenni Turunlahti
Director of photography: Ville Lahti, André Demony, Mika Orasmaa
Music: Markku Mäkelä
Agency producer: Petri Österlund, Niko Waaralinna
Event production: Event marketing agency Tapaus
Additional company: Riku Lievonen, Aki-Mauri Huhtinen, Alli Pylkkö, Panu Pihkala, Dan Santamäki, Tuulia Kovanen, Suvi Laru, Niko Pyrhönen, Maaret Kallio, Mari Pulkkinen, Markku Partiainen, Riikka Nurmi, Ashur Munge, Topi Leikas, Samy Wilkman, Katariina Harteela, Marc Stevenson, Laura Mattson, Anton Norrback, Maria Hägglund, Aapo Riihimäki, Tiina Varhee, Heta-Leena Sierilä, Fela Patel, Tiamari Nyman, Toni Ilo, Aksu Soini, Sakari Karjalainen, Amelie Durez, Ilona Ahokainen, Johanna Puolakka, Jesse Heinilä.