Grandpa Petko

Creative idea

Tandem is a Bulgarian meat brand with strong traditions that stands behind one great idea – that the younger generations have a lot to learn from the older ones. But how do we convey this to Gen Z, who are too busy doing TikTok challenges? With grandpa Petko. We gave him access to Tandem’s TikTok profile and let him stitch videos of various local TikTokers, giving out wisdom and dishing out playful criticism.

Brand name: Tandem
Advertiser / client: Tandem
Product / service: Bulgarian brand for meat, raw-dried salami and delicacies
Campaign name: Grandpa Petko
Agency network: INDEPENDENT AGENCY
Agency: HUMAN, Sofia
Production company: HUMAN Production
Web address: https://youtu.be/fXnYlykzHFg
Executive creative director: Alexander Bratimirov
Creative director: Konstantin Trendafilov
Copywriter: Petar Evtimov & Martin Gospodinov
Account director (agency): Monika Todorova
Agency producer: Dobriana Yordanova