I ACCEPT

Creative idea

Most of the time we accept everything we see without any hesitation online. Same in Hungary - where most people have already blindly accepted the unjust actions of the government without any resistance. The Hungarian Civil Liberties Union (TASZ) wanted to confront Hungarians with this huge public issue using the best known digital tool of acceptance: the cookie policy box. The NGO filled this box with the list of the most unjust actions taken by the regime. Then built it into the most read independent Hungarian news outlet, 444's clickbait articles.

Brand name: Hungarian Civil Liberties Union (TASZ)
Advertiser / client: Hungarian Civil Liberties Union. (TASZ)
Product / service: Human rights
Campaign name: I ACCEPT
Agency network: INDEPENDENT AGENCY
Agency: feat. Budapest
Web address: https://tasz.hu/
Executive creative director: Tamás Persely
Creative director: Tamás Persely
Art director: Patrik Béky
Copywriter: Viktoria Oláh
Account director (agency): Vera Szabó
Client account director: Vera Szabó
Managing director: Attila Probáld
Director: Péter Polgár
Music: Péter Polgár
Post production: Tamás Simon