Where to Settle
Creative idea
“Where To Settle” – is digital platform created by Mastercard providing job and apartment rental offers for the displaced Ukrainians.. The comprehensive digital tool aggregates Mastercard’s transaction data & insights with customised statistics, answering the most crucial question refugees have – where to find a place to live? Basing on data and refugees expectations it delivers personalized job & rental offers, putting an emphasize on smaller, less overcrowded cities that could offer better opportunities. Moreover, the platform could also help local communities suffering from depopulation thus communicating the tool we reached out to local officials to pitch their cities to Ukrainian Refugees.
Brand name: Mastercard
Advertiser / client: Mastercard
Product / service: Digital (Programmatic, SoMe: Facebook & Instagram, Display, live video program) and PR campaign
Campaign name: Where to Settle
Agency network: MCCANN WORLDGROUP
Agency: McCANN Poland, Warsaw
Additional company: Mastercard Europe
Web address: https://gdziezamieszkac.com/pl
Executive creative director: Marcin Sosiński
Creative director: Marcin Sosiński, Adrian Botan, Pierre Lipton, Luca Corteggiano, Costin Bogdan, Catalin Dobre
Art director: Adam Głowacki, Barbara Olech
Copywriter: Mateusz Gaca, Anna Posuniak
Designer: Magdalena Bąk, Kamil Rekosz
Account director (agency): Małgorzata Tereszczenko, Anna Sokołowska, Gabriel Przyborowski, Piotr Łopuszański
Managing director: Marcin Sosiński
Strategic planner / strategist: Marcin Samek
Senior planner: Maria Gajkowska
Pr director: Aleksandra Gołda, Iwona Nawrocka-Kilinowska
Film production: Maciej Maciantowicz
Director: Tomasz Okulicz
Director of photography: Iwo Rachwał
Agency producer: Damian Szojda
Additional company: Carmen Bistrian, Jessica Selby, Stella Warkman, Jerzy Hołub, Małgorzata Szczerbińska, Anna Marciniak, Ewelina Różycka, Marek Kolano, Konrad Kujszczyk, Marta Życińska, Bartosz Ciołkowski, Artur Osak
