THE FIRST REALLY PERSONAL REFERRAL PROGRAM

Creative idea

Monobank is the first online bank in Ukraine. It has its own referral program and 3 million clients. Using deepfake technology, we decided to reinvent referral programs for good and made 3 million videos – 1 for each client. So that they could personally invite their friends to the app. Now when you send a referral link, you can attach a short video. Firstly, come in the referral section. Send an invitation and get a bonus. When your friends receive it, they will actually see you, asking them to download the app.

Brand name: MONOBANK
Advertiser / client: MONOBANK
Product / service: MOBILE BANKING APP
Campaign name: MONOBANK PERSONAL REFERRAL PROGRAM
Agency network: INDEPENDENT AGENCY
Agency: Banda Agency, Kyiv
Production company: SHELTER
Web address: https://www.monobank.ua/ URL: monobank.ua/r/SvbXW
Executive creative director: EGOR PETROV
Creative director: MAKSIM BORITKO
Art director: ANNA UDOVENKO
Copywriter: NASTIA BURGANOVA
Designer: VICTORIA BASYUK
Account director (agency): OLENA ZAIATS STEFANIA VEREITSI
Strategic planner / strategist: BOHDAN HETMANOV
Director: OLEG TETERYATNIK
Post production: COFFEE POST
Additional company: REFACE - TECHNOLOGY PARTNER