Hungry for help?

Creative idea

Hungary haven't signed the Istambul Convention, and police is still does not intervene unless blood flows. Wolt's purpose to deliver what you want as fast as they can: in this case help for victims of domestic violence. Wolt created a new code language to make hidden s.o.s. messages more effective. Using simple food names, and food ordering terms, abused women can articulate the exact problem, while camouflaging the emergency call with food ordering. Wolt becomes a bridge between victims and the help.

Brand name: Wolt
Advertiser / client: Wolt
Product / service: Food delivery service
Campaign name: Hungry for help?
Agency network: VML
Agency: VMLY&R Budapest
Web address: https://ciklonetterem.hu/
Creative director: László Falvay
Art director: Tibor Z. Petényi
Copywriter: Zsófia Erdei
Additional company: Máté Major, Éva Szombat, Zsuzsi Matók, Csilla Erdei, Csaba Ádi, Tamás Telkes, Dániel Zwikl, András Papp, Somogyi Dániel