Face Mask with microchip

Creative idea

2020 was a maelstrom of conspiracy theories, disinformation and fake news. We were frequently told that famous people had planted microchips in COVID-19 masks to control the population. So, we held a competition for such masks on social media. However, instead of being controlled by the illuminati, the winners of our 5G (read 56) masks were able to control the new podcast website Podmaz.sk by pressing the mask against their smartphone’s screen. By doing so, one of the top 10 podcasts of the day became available on their device.

Brand name: Rádio Expres - Face Mask with microchip
Advertiser / client: Rádio Expres
Product / service: Campaign
Campaign name: Face Mask with microchip
Agency network: INDEPENDENT AGENCY
Agency: PS:Digital, s. r. o., Bratislava
Web address: https://podmaz.sk/
Executive creative director: Peter Šebo
Creative director: Peter Šebo
Art director: Csilla Polak
Copywriter: Katarína Kurečková
Designer: Patrik Dinh Thien
Account director (agency): Kristína Liková
Media director: Jana Kvardová