High 5 to old-growth forests

Creative idea

Up to 30 % of the total Slovakia’s old-growth forest area is still not protected from human interventions. With client WWF Slovakia, we decided to increase the overall awareness of the old-growth forests and provoke a mass action for their rescue. We came up with an online challenge in the manner of the phrase High Five – “Hi 5 to old-growth forests”, with the 5 symbolizing the proposed fifth and highest level of protection – Nature reserve. Along with a link to the petition, we launched the challenge via a video on WWF’s social media accounts, in which we also actively involved selected influencers committed to the conservation of nature.

Brand name: WWF Slovakia - High 5 to old-growth forests
Advertiser / client: WWF Slovakia
Product / service: Campaign
Campaign name: High 5 to old-growth forests
Agency network: INDEPENDENT AGENCY
Agency: PS:Digital, s. r. o., Bratislava
Production company: PS:Digital s. r. o.
Web address: https://www.youtube.com/watch?v=FDCtTZ7zgLs&t=5s
Executive creative director: Peter Šebo
Creative director: Peter Šebo
Art director: Bruno Húska, Simona Šebestová
Copywriter: Tomáš Papranec, Ida Bírová
Designer: Bruno Húska
Account director (agency): Tomáš Papranec
Client account director: Helena Čárska
Media director: Jana Kvardová