Price of Freedom

Creative idea

We created a unique campaign using traditional hard-sell banners to convey a message about freedom. November 17th marks the fall of communism in 1989 in Slovakia, an era known for banning foreign goods. Collaborating with four car brands, we transformed conventional ad banners, typically used for aggressive sales, to emphasize the price of freedom. This message was prominently displayed across all banner campaign touchpoints, reminding Slovaks of the value of freedom. The campaign demonstrates how even traditional mediums can deliver powerful, unconventional messages.

Brand name: Frey Services s.r.o
Advertiser / client: O Automobil Import, s. r. o. (Opel) P Automobil Import, s. r. o. (Peugeot) C Automobil Import, s. r. o. (Citroën and DS)
Product / service: Automotive manufacturing company
Campaign name: Price of Freedom
Agency network: OGILVY
Agency: Istropolitana Ogilvy, Bratislava
Chief creative officer: Peter Darovec
Creative director: Roman Hríbik, Jakub Svetlík
Art director: Jakub Svetlík, Michal „Mio“ Valušek, Katarína Sopková
Copywriter: Roman Hríbik, Patrícia Al-Hadi, Marek Suchitra
Account director (agency): Martin Toman
Client account director: Barbora Maťašeje, Jana Strížová, Katarína Juričková
Strategic planner / strategist: Veronika Romsauerová, Juraj Plánovský
Digital creative: Linda Oršulová, Michal Porubovič
Additional company: P Automobil Import s. r. o. ADVERTISING & MEDIA MANAGER - Alexandra Meluzinová Digital & CRM manager PEUGEOT - Pavol Svedoník l C Automobil Import s. r. o. Advertising and Media Manager at Citroën - Danka Karacsonyova CRM and Digital Manager - Peter Koreň Marketing manager DS Automobiles - Marína Solovičová l O Automobil Import s. r. o. Marketing and Media Manager - Juraj Vydarený PR & Social media Manager - Simona Hoscheková