Kuglolov

Creative idea

Nova TV's integrated holiday campaign, 'Kuglolov,' cleverly merged TV and digital platforms, enticing diverse audiences to participate in a virtual ornament hunt for prizes, including a new car. By scanning QR codes and utilizing the DNEVNIK.hr app, users collected ornaments and engaged in spirited competition. Through this innovative approach, Nova TV not only maintained viewership but also attracted a younger demographic, enhancing brand engagement without additional budgetary strain. This strategic fusion of traditional and digital media not only set new industry standards but also captivated advertisers, showcasing Nova TV's pioneering spirit in redefining viewer interaction and content consumption, ultimately amplifying its market influence.

Brand name: Nova TV
Advertiser / client: Nova TV d.d.
Product / service: An interactive integration of TV content with the digital platform - app
Campaign name: Kuglolov
Agency network: INDEPENDENT AGENCY
Agency: Nova TV d.d., Zagreb, Croatia
Additional company: COBE d.o.o., Osijek, Croatia
Web address: https://kuglolov.novatv.hr/