Fishing For Data

Creative idea

The largest ecological disaster in Poland in the last decade on the Oder River highlighted the severe lack of effective water quality monitoring. Millions of tons of dead fish were removed. Anglers were the first to sound the alarm and later helped mitigate the disaster's effects. Leveraging the commitment of the nation's 2 million anglers, BNP Paribas launched the #FishingForData/#WPŁYWOWI initiative, introducing the AGUARD® float. This device measures water conductivity and connects to an app, enabling real-time data collection and sharing. This innovative technology empowered anglers to create a robust social monitoring network for better water quality surveillance.

Brand name: Bank BNP Paribas
Advertiser / client: Bank BNP Paribas
Product / service: #FishingForData (#WPŁYWOWI) activation
Campaign name: Fishing For Data
Agency network: HAVAS, PUBLICIS
Agency: HAVAS Poland, Publicis Worldwide Poland
Digital agency: Publicis Worldwide Poland
Web address: https://lp.bnpparibas.pl/wplywowi/
Agency chief executive officer: Monika Mielczarczyk - Havas Creative Network Poland, Dagmara Gadomska - Publicis Worldwide Poland
Chief creative officer: Rafał Ryś - Havas Creative Network Poland, Dagmara Witek-Kuśmider - Publicis Worldwide Poland, Andrey Tyukavkin - Chief Invention & Creative Officer, Publicis Groupe CEE, Jorg Riommi - Chief Creative Officer, Publicis Groupe CEE
Executive creative director: Tomasz Ziemiański - Publicis Worldwide Poland
Art director: Dominika Hałas, Rafał Ryś - Havas Creative Network Poland, Tomasz Ziemiański - Publicis Worldwide Poland
Copywriter: Natalia Milewska - Havas Creative Network Poland, Bartosz Jeglejewski, Dagmara Witek-Kuśmider - Publicis Worldwide Poland
Designer: Dominika Hałas - Havas Creative Network Poland, Piotr Zalewski - Publicis Worldwide Poland
Account director (agency): Monika Brzezińska - Havas Creative Network Poland, Agnieszka Mazurek, Anna Kubeł - Publicis Worldwide Poland
Client account director: Dariusz Maciołek, CMO, Agnieszka Konarzewska, Marketing Communication Manager, Anna Maraszek, Comunication Manager - Bank BNP PARIBAS
Media director: Marek Zaborowski - Bank BNP PARIBAS
Strategic planner / strategist: Adam Samsel - Havas Creative Network Poland, Justyna Pyzik - Publicis Worldwide Poland
Agency producer: Magdalena Dzierzęcka - Havas Creative Network Poland, Cezary Szostek - Publicis Worldwide Poland
Post production: Michał Łukaszyk, Urszula Wojtaszek - Publicis Worldwide Poland
Digital production: Aleksandra Kobus, Lidia Szewczyk - Publicis Worldwide Poland
Digital creative: Mateusz Iwanowski, Michał Wilkowski, Daniela Studzińska, Zuzanna Wiącek, Karolina Niedzielska-Gruca
Additional company: Błażej Kobus, Iwona Wojtaszewska, Michalina Słupska-Benesz - Bank BNP PARIBAS. Polish Angling Association, Beata Olejarz - President, Piotr Goliat, Grzegorz Wrzesień - Representative. Szymon P. Peplinski, MFA z d. post-disciplinary artist. Mateusz Grygoruk, Ph.D. professor, Department of Hydrology, Meteorology and Water Management, SGGW Warsaw. Marcin Grzanka, Company proxy e-Gminy. Filip Hoffa, Owner Expert Float, Michał Hoffa, Production Expert Float.