The Limitless Brochure

Creative idea

To reduce paper consumption (about 400 million tons every year) and paper waste in the advertising sector (about 7.8 tons Italian market alone) we created The Limitless Brochure: a one sheet interactive brochure containing a QR code that takes advantage of augmented reality and 3D technology to offer innovative possibilities, without apps or registrations. The great advantage of this support is to be infinitely upgradeable, offering users always new experiences without wasting paper in reprints.

Brand name: Kia
Advertiser / client: Kia Italia
Product / service: Kia EV6 GT
Campaign name: The Limitless Brochure
Agency network: INNOCEAN WORLDWIDE
Agency: Innocean Italy
Production company: Viewtoo srl
Web address: https://www.kia.com/it/tutto-su-kia/eventi-e-notizie/corporate/kia-limitless-brochure/
Creative director: Alan Dindo
Art director: Eugenio De Riso
Copywriter: Cristiano Matrone
Account director (agency): Gianmarco Salina
Additional company: Fabiana Rossi - Senior Content Manager Federica Pirola - Digital Account Manager Carmen Di Lingua - Junior Art Director