The Road We Share

Creative idea

Renault’s mission isn't just about building secure cars, but to make the roads safer for everyone. To help launch Renault’s Human First Program road safety initiative and to make a difference for bikers, we took years of traffic, location and accidents data and put geo-targeted digital banners up for a good cause in order to reach and educate drivers at a place they surely see: on Waze, right at the most dangerous intersections and roads for cyclists. Giving a new function to an otherwise everyday ad placement by transforming the ad spaces of the GPS app into road safety alerts.

Brand name: Renault
Advertiser / client: RN Hungary Kft.
Product / service: automotive
Campaign name: The Road We Share
Agency network: PUBLICIS
Agency: Publicis Groupe Hungary Budapest
Media agency: Publicis Groupe Hungary
Executive creative director: Vilmos Farkas
Art director: Bence Csabai
Copywriter: Tamás Veres
Account director (agency): Anikó Kóger
Media director: Helga Major
Additional company: Judit Rudas Account Manager Angelika Szabó Senior Media Planner