eJobs - Gameployment

Creative idea

Gameployment is a recruitment data product developed by eJobs, Romania's leading recruitment platform. It transforms Gen-Zs’ gaming data into detailed assessments of work competencies and personality traits relevant to employers. A year-long research and development process involved data analysts, psychologists, and recruitment specialists. We also tested it with 930 gamers to ensure accuracy. Using an advanced scientific model eJobs correlated gaming data – behaviors, gameplays, scores - from top games, played by 90% of Gen-Z (LeagueofLegends, CSGO, Valorant, CallofDuty, FIFA) with skills in creativity, leadership, agility, performance, teamwork, proactivity, risk management, analytical thinking, emotional stability, agreeableness, conscientiousness, and openness to experience.

Brand name: eJobs Romania
Advertiser / client: eJobs Romania
Product / service: Recruitment Platform
Campaign name: Score2Skill
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi + The Geeks - Bucharest
Additional company: Good Game Industry
Production company: Prodigious
Web address: https://score2skill.ejobs.ro/
Agency chief executive officer: Vlad Petre
Creative director: Laura Belc
Art director: Miruna Anton; Ana Neamtu; Alexandra Dumitrana; Tiberiu Nenciu
Copywriter: Elena Carcu
Account director (agency): Ciprian David
Managing director: Ioana Musat
Strategic planner / strategist: Razvan Bucur
Agency producer: Alexandru Calin
Additional company: Paul Foltache - Sr. Developer Marius Radu - Good Game Industry Dan Petre - D&D Research Angela Rosu - HR Specialist