SHOWCASE
Samsung
Entry code: 0507002GD23
Agency: Goodroll
Advertiser / client: Samsung
Group: E. DIGITAL, MOBILE & TECHNOLOGY, AR / VR / Voice-activation, Data / Insight, Metaverse
Creative idea
We, as Goodroll, collaborated with one of the world's largest technology brands, Samsung, and introduced an innovation in media through Snapchat in Turkey.Samsung introduced the Nightography camera feature to users in its newly released Galaxy S23 Ultra model. Thanks to this feature, users turned night into day. We placed the Snapcode in Samsung stores at Kanyon and Istinye Park shopping malls, providing an offline experience for customers in the store. Additionally, by promoting the lens within Snapchat, we also captured users on the online platform.
Brand name: Samsung
Advertiser / client: Samsung
Product / service: Snapchat
Campaign name: Samsung Galaxy S23 Ultra
Agency network: PUBLICIS
Agency: Goodroll
