WITH ONE VOICE in metaverse

Creative idea

How to strengthen the willingness to sign an online petition to the Minister of Agriculture calling for a ban on cage farming? Our strategy: By adding an emotional, sensitive element to the 'click-based' online signature. How? By creating an immersive experience in metaverse, where you can talk to suffering animals and (after signing the petition) feel what is it like to let them out of their cages.

Brand name: Open Cages Poland
Advertiser / client: Open Cages Poland
Product / service: Petition for the end of the cage age
Campaign name: WITH ONE VOICE
Agency network: SERVICEPLAN
Agency: Labcon, Warsaw
Digital agency: Adshares
Additional company: Adshares
Web address: https://play.decentraland.org/?position=67%2C-1&cid=07fa03f01df3463d9bdc3b8e1bd8b997&realm=baldr&island=baldr5e7
Creative director: Jacek Karaś
Art director: Rafał Chobot
Client account director: Weronika Pochylska
Managing director: Marta Łysiak
Strategic planner / strategist: Adam Kręgielewski
Digital production: Marharyta Bezkrovna
Digital creative: Jacek Studziński
Additional company: Krzysztof Bochenek, Mykola Zhura