SHOWCASE
Songs That Atatürk Would Love the Most
Entry code: 0507005GD24
Agency: Lokal İstanbul
Advertiser / client: Şişecam
Group: E. DIGITAL, MOBILE & TECHNOLOGY, Creative use of AI / AR, Data / Insight, Metaverse, NFT
Creative idea
To honor the 100th year of the Republic of Turkey and our unique connection to Mustafa Kemal Atatürk, we celebrated his legacy by exploring his passion for music. Collaborating with experts, we developed AI software to analyze Atatürk's favorite songs and predict what he might enjoy today, aiming to connect with Generations Y and Z. This campaign portrayed Atatürk not just as a historical figure but as a relatable, humanistic persona, fostering a deeper appreciation of his multifaceted legacy, especially among the youth.
Brand name: Şişecam
Advertiser / client: Şişecam
Product / service: Glass and Chemicals
Campaign name: Songs That Atatürk Would Love the Most
Agency network: INDEPENDENT AGENCY
Agency: Lokal İstanbul
