The Online Park

Creative idea

Internet dangers that children face online, are often abstract and hard to grasp. So Romanian parents don’t perceive them as “real”. To promote the Kaspersky Safe Kids app, Telekom Romania needed to educate the Romanian parents and present the online threats in a tangible and more understandable way. So, we created the “The Online Park”. We set a special stunt in the largest amusement park in Bucharest, by building special “attractions”. Each “attraction” was mimicking a different online threat - from cyberbullying… to chat room predators. Then we let parents experience the online dangers, in the real world.

Brand name: Telekom
Advertiser / client: Telekom Romania
Product / service: Safe Kids
Campaign name: The Online Park
Agency network: LEO BURNETT
Agency: Leo Burnett Bucharest
Additional company: Saga Film, Media Investment, V+O Romania
Production company: Saga Film
Web address: https://www.telekom.ro/kaspersky-safe-kids/
Executive creative director: Jorg Riommi
Creative director: Vasilije Corluka
Art director: Viorel Holovach
Copywriter: Andreas Aron
Designer: Viorel Holovach
Account director (agency): Mihai Lucanu
Client account director: Andreas Elsner, Ruxandra Rau
Media director: Ciprian Postelnicu
Managing director: Diana Alexa
Strategic planner / strategist: Victor Stroe
Senior planner: Corina Bratu
Film production: Alex Teodorescu, Vlad Semenescu, Ionut Penzes
Director: Giovanni Fantoni Modena
Agency producer: Sorin Deleanu
Post production: Saga Film
Additional company: Maria Ilea, Magdalena Cernat, Dan Frinculescu, Ruxandra Voda, Stefania Rusu, Cristina Iliescu, Andreea Popescu