=nil; foundation

Creative idea

The concept was founded on two metaphors: the key formula, because Nil deals with formulas, and the equal sign ('='), which relates to them. The equal sign ('=') conveys the essence of zkProofs technology as a mathematical symbol that follows a complex formula and provides an unequivocal response. A sophisticated algorithm, unique like a key, generates zkProofs. This key and the equal sign ('=') are combined into a single visual.

Brand name: =nil; foundation
Advertiser / client: =nil; foundation
Product / service: =nil; foundation
Campaign name: =nil; foundation
Agency network: INDEPENDENT AGENCY
Agency: KOJI STUDIO, Tbilisi
Web address: https://nil.foundation/
Creative director: Pavel Dergachev
Art director: Artem Hertz
Designer: Vitalii Pisarev