Biscuits2Business

Creative idea

Biscuits2Business is a gingerbread bakery focused on business customers for which we created a logo, a complete visual identity system and an online store. We concocted the recipe for a logo that combines business clarity with the warmth of handmade baked goods. For the visual identity, we carefully sifted out graphic elements and colours that whet your appetite, squeezed some typography out of an icing bag and put everything together in a single design system that’s warm, crisp and festive. We adapted the design solutions for print and digital media, cooked up packaging and slid a whole website and e-store into the oven.

Brand name: TRUTH.
Advertiser / client: Kūrybingi sprendimai, MB
Product / service: Biscuits
Campaign name: Biscuits2Business
Agency network: INDEPENDENT AGENCY
Agency: TRUTH. Vilnius
Art director: Gabrielė Mišeikytė
Designer: Deimantė Daunytė
Account director (agency): Veronika Raginė, Vaiva Savickė
Strategic planner / strategist: Tomas Bartninkas
Digital creative: Jurga Balsytė