Blindjourney

Creative idea

Blindjourney is an experimental art project where we introduced Midjourney to seven blind artists, enabling them to create visual art for the first time using their perceptions, emotions, and notions as prompts. The project aimed to bridge the gap between blind and sighted individuals, fostering connection. The campaign spotlighted these seven unique artworks, supported by a visual identity designed for visibility and accessibility. The visual identity was crafted with careful attention to colors, shapes, fonts, and structure, ensuring that the artworks were highlighted effectively while remaining simple and modest, reflecting both the technology and the concept.

Brand name: Kézzelfogható Alapítvány
Advertiser / client: Kézzelfogható Alapítvány
Product / service: Non-profit
Campaign name: Blindjourney - Another point of view
Agency network: INDEPENDENT AGENCY
Agency: Café Communications Budapest
Media agency: Café Reklám Zrt.
Digital agency: Be Social Kft.
Web address: https://blindjourney.hu/
Agency chief executive officer: Zoltán Simon
Chief creative officer: Andrea Horváth
Art director: Kristóf Murányi
Copywriter: Kinga Havas
Designer: Áron Lőrincz
Account director (agency): László Csősz
Media director: Márta Hornai
Pr director: Krisztina Rácz
Photographer: Bence Mladin
Director: Oresztész Nemes
Agency producer: Nóra Beszta
Additional company: Agency Account manager: Barbara Schmidt Blind Artists: Melitta Lakatos Barbara Kónya Mária Baráth Gábor Pribitek Máté Szakács Viktor Erdődy Márton Csányi