DAINA

Creative idea

The abandoned cinema building DAINA was transformed into a new cultural venue in Kaunas, therefore, we created a distinctive visual identity to celebrate this transformation. Ceiling pattern of the building became a key inspiration for visual identity. Based on it, we created a dynamic grid, easily adaptable to different formats, such as posters, social media layouts etc. While building the identity, we used colours we found in ethnic motifs of the authentic walls. The typography and layout of which reminds one of the old cinema signboards. To capture the historical significance and age of the building, we redrew the original signboard as a logo.

Brand name: DAINA
Advertiser / client: Cultural venue
Product / service: Cultural venue
Campaign name: DAINA
Agency network: INDEPENDENT AGENCY
Agency: autoriai | creative agency
Web address: https://www.facebook.com/kinoteatrasdaina
Agency chief executive officer: Giedrė Ona Šileikytė
Executive creative director: Giedrė Ona Šileikytė
Creative director: Giedrė Ona Šileikytė
Art director: Monika Mickutė
Copywriter: -
Designer: Jonė Miškinytė, Valentin Duduk
Account director (agency): Monika Mickutė
Client account director: Andrius Atkočiūnas, Emilija Indriulytė