MIXING REALITIES

Creative idea

M1X is a CGI and VFX studio which creates visual effects and animation for major film projects. In order to emphasize their fanatical and progressive approach, they decided to update their visual style. But in a way that preserves the recognizability of the logo. The phrase 'Mixing Realities' became the basis for the identity, which eventually also became the studio's slogan. We relied on it throughout the entire process.

Brand name: M1X
Advertiser / client: M1X
Product / service: CGI and VFX studio
Campaign name: MIXING REALITIES
Agency network: INDEPENDENT AGENCY
Agency: SHOTS, Kyiv
Agency chief executive officer: Alina Storozhenko
Creative director: Peter Storozhenko
Art director: Fedir Boyko
Copywriter: Anna Zaporozhchenko
Designer: Mykhailo Polyvanov, Viktoriia Nezhynets
Account director (agency): Marina Martynova
Additional company: Account manager – Anna Verhai