Ninti

Creative idea

From the vibrant heart of Australia, we bring you Ninti—a trailblazer in cloud services and digital modernization. In a sea of tech giants, they stand out with a commitment to their rich Australian heritage. When the Australian government launched a program to boost local business partnerships, Ninti took the opportunity to deeply root its brand in Australia's rich cultural heritage. We created a generative design tool to blend body paint patterns of Indigenous Australian art with the sleek, systematic beauty of lines of code. This fusion highlights Ninti’s IT prowess and pays homage to its cultural legacy, setting it apart from the typical tech imagery.

Brand name: Ninti
Advertiser / client: Ninti Group
Product / service: Cloud service and digital modernization consultancy
Campaign name: Code Meets Culture: The Ninti Evolution
Agency network: INDEPENDENT AGENCY
Agency: Brandon Archibald, Odesa
Creative director: Boris Alexandrov
Art director: Roman Sorochynskyi
Copywriter: Dmytro Panasiuk
Designer: Roman Sorochynskyi
Account director (agency): Natalia Niedova
Additional company: Motion Designer – Valentyn Hrytsyk 3D Artist – Sergyi Makukhovskyi Creative Technologist – Bohdan Kuzmich