Travedding
Creative idea
The UN's 2023-2027 Mountain Development period inspired non-profits from Georgia, Armenia, and Slovakia, with EU Creative Europe's support, to create Travedding — a festival uniting nature and traditions across three countries. The concept centers on weddings, symbolizing unity, held in National Parks where locals preserve their environment and heritage. The festival's branding features wooden dolls, painted as trees on one side and traditional costumes on the other, representing each region. The Travedding logo further embodies unity by incorporating elements from the alphabets of all three countries.
Brand name: Machaon International (Slovakia), Kazbegi LAG (Georgia), NABU Armenia
Advertiser / client: Machaon International (Slovakia), Kazbegi LAG (Georgia), NABU Armenia
Product / service: NGO
Campaign name: Travedding
Agency network: INDEPENDENT AGENCY
Agency: Freelance Team, Slovakia, Vernar
Creative director: Natalia Kolesnikova, Marat Arutunov
Art director: Natalia Kolesnikova
Additional company: Ivan Vdovitsa — 3D and motion designer;
Kirill Zharkoy — 3D and motion designer;
Arseny Arkatov — Lettering;
Tamara Shulgina — Social Media Strategist;
Sofya Troyan— SMM Specialist;
Svetlana Belova — Director of Machaon International
